Strategic Internet Marketing

I love to hang out at forums. Today, a new member came in and said that he had a great idea for making money but didn’t have any clue on how to make web sites, how to create an autoresponder series, how to put video on a page, how to advertise, and on and on. Then he asks, “Where do I start?” You know, I understand the frustration of the new marketer. I was there five years ago. I still haven’t forgotten the clueless look I must have had on my face. I certainly haven’t forgotten what it was like to have no idea where to begin. So while the whole answer to this question is way too long

to include in one article, if you’re just starting out, this might help.

The first thing you do is sit down and decide what it is you want to do online. This means choosing a niche or topic. Best way to do this is to list all your interests and skills. Write them all down on a piece of paper. Get away from the computer. Nobody can think at the computer. Go through your list, one item and a time and see if you can find a subject where there is a market for some kind of product or service.

The way you do this is take each item and go to Wordtracker and Google. Wordtracker will give you the

total number of daily searches for that particular niche. Some niches are so huge that literally thousands of people a day search for these items. The next step is to go to Google to see how many competing sites there are for each niche. If there isn’t too much competition, you have a good chance of making money from that niche…provided there is a demand that requires spending money. Some niches have no way to monetize them.

Okay, so how do you know if a niche is worth even looking into? Well, the best way is by computing the Keyword Efficiency Index of the niche of KEI as we will hereafter refer to it as. To compute the KEI, you

take the number of monthly searches for that niche keyword or phrase, divide it by the number of competing sites and then multiply by the number of monthly searches. Let’s do an example.

Let’s say our keyword phrase has 3,000 monthly searches and there are 90,000 competing sites. If we do the math (3000/90,000) X 3000, we get exactly 100. Okay, now, what is considered a good KEI? Well, it just so happens that anything at or over 100 is considered a good KEI. The higher the KEI, the better the niche. So this one, while marginal, is still a good niche.

And there you have it. There is your starting point. Begin with this and you’ll be on your

way to building a business that has a good chance of being profitable.

To YOUR Success,

Steven Wagenheim

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