Strategic Internet Marketing Orlando

The Car Rental Industry

Market Overview


The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the

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fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.


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Using Statistics To Improve And Measure Business Performance

Statistics are used by all industries and businesses as a standardized unit of measurement for presenting data in a useful and meaningful format. Statistics can be used to measure historical performance and to forecast future targets. For business managers and leaders, statistics provide insight into how business units are performing relative to an organizations goals and objectives. Statistics also forecast future trends and are used in all areas of human thought an endeavor for planning purposes.


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Time to Hire a Professional Networker?

It used to be that people said that there was 6 degrees of separation between everyone. Many people know that Kevin Bacon game that people play to prove it. They name a film that such and such played on with Kevin, who worked with your cousins, friends uncles gardener, and BOOM.. there you have it! Someone who you know who knows someone who knows Kevin Bacon! There is also the Hollywood version that makes a point to prove that everyone in Hollywood is connect to Kevin Bacon through any amount of projects that they d worked on. You get the point!


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